Synesys Cargo (Pty) Ltd
Effective date: 10 May 2026 · Last updated: 10 May 2026
Synesys Cargo (Pty) Ltd (“Synesys”, “we”, “us”) operates the Atlas freight management platform accessible at synesys.app. We are the Responsible Party as defined in the Protection of Personal Information Act 4 of 2013 (“POPIA”).
Information Officer: Megren Naidoo · megren@synesys.co.za
We collect the following categories of personal information depending on your role:
Platform users (dispatchers, administrators)
Drivers
Transport operators (subcontractors)
Customers
All users
We process personal information under the following grounds as set out in POPIA s 11:
We use the Meta WhatsApp Business Cloud API to send operational notifications to drivers and transport operators, including load assignment alerts, status update requests, and delay or incident reports. Messages are processed by Meta Platforms Ireland Ltd in accordance with their WhatsApp Business Policy.
We only send WhatsApp messages to numbers that are registered against a driver or operator record in the platform. We do not use WhatsApp numbers for marketing or for any purpose unrelated to freight operations.
We share personal information only as necessary to operate the platform:
| Recipient | Purpose | Location |
|---|---|---|
| Meta Platforms Ireland Ltd | WhatsApp message delivery | EU / Global |
| Microsoft Corporation | Email delivery and document storage (Microsoft 365) | EU / South Africa |
| Hetzner Online GmbH | Server infrastructure and hosting | EU |
We do not sell personal information to third parties. We do not share personal information with any party not listed above unless required to do so by law or court order.
After the applicable retention period, personal information is securely deleted or irreversibly anonymised.
You have the right to:
To exercise any of these rights, contact our Information Officer at megren@synesys.co.za. We will respond within 30 business days as required by POPIA.
We implement appropriate technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, or loss. These include encryption of sensitive fields at rest, role-based access controls, TLS for all data in transit, and audit logging of access events. No method of transmission or storage is 100% secure; in the event of a material breach we will notify affected data subjects and the Information Regulator as required by POPIA s 22.
The Atlas platform is a B2B commercial service not intended for persons under 18 years of age. We do not knowingly collect personal information from minors.
We may update this policy from time to time. Material changes will be communicated by email to registered platform users at least 30 days before they take effect. Continued use of the platform after the effective date constitutes acceptance of the revised policy.
For any privacy enquiry or to exercise your POPIA rights:
Information Officer: Megren Naidoo
Email: megren@synesys.co.za
Platform: synesys.app